About Us

Welcome to SoCal Surfwear, a brand born in 2025, but the idea and passion behind it have been with me for much longer. My name is Jack, and I've been immersed in the vintage clothing industry for over 10 years, starting back in middle school. Growing up surfing in Southern California, I've always had a deep connection to both surf culture and vintage fashion. SoCal Surfwear is the culmination of these two passions, where I bring together my love for surfing and repurposing vintage clothing.

At SoCal Surfwear, sustainability is at the heart of everything we do. We are committed to offering products that not only celebrate the past but also make a positive impact on the future. By repurposing vintage surfwear, we strive to reduce waste and create something new from something that already exists, helping to keep our planet a little bit greener.

Whether you're a seasoned surfer or someone who appreciates the laid-back, sun-kissed vibes of Southern California, SoCal Surfwear is here to bring that spirit to your wardrobe. Thanks for being a part of our journey!